Personality tests have been around since the beginning of the 20th century. They are part of the routine for HR organizations everywhere, especially for pre-employment testing. But do they work? Raising this question might appear to be heresy. But remember, the whole theory behind them dates from psychoanalytic and early psychological theory. We kn...

Behavioral economics is gradually winning over more converts. It’s now – justifiably - being applied to the most unlikely facets of human existence. So the natural (to me) question arises: should it be applied to animals too. I interpret animals broadly. Not just the warm-blooded ones we know and love like dogs, kittens, dolphins, elephants and oth...

It has now become painfully obvious that all the climate science in the world isn’t going to do anything useful to change the climate. That’s because the problem is behavioral rather than primarily physical. In fact it’s probably the case that the more gloomy reports the climate scientists produce, the more people become inured to them and screen a...