Wealth Creation and Personality [May 2010]
Section 1: Measuring Money-Making Behaviors
We can assess and measure money-making behaviors using the concept of financial signatures which link behavior directly with capital creation.
Section 2: Personality Drivers Behind Financial Signatures
We can identify the personality drivers behind capital creating and capital consuming behaviors. This shows the links with business outcomes so that we can see the behavioral link with business outcome and the ability to make – or lose - money.
Section 3: Improving Money-Making Ability
The behavioral model allows us to show what behaviors need to be modified in order to improve money-making ability. This opens up the way for practical ways to improve business acumen.
Section 4: The Money-Makers
We can identify the precise behavioral traits that are associated with an exceptional ability to make money. We can do the same thing for money-makers generally.
Section 5: The Capital Consumers
We can do the same thing for people who lose money, both those behaviors that are linked with exceptional capital consumption, and other types of capital consumption.
Section 6: Financial Mission and Alignment
We can use these insights with individuals so that their own money-making ability improves and with managers so that they are better aligned with the financial mission of their teams and companies so that their overall financial performance is improved.









