Behavioral risk is not just an academic pursuit for Perth Leadership Institute. The Gainesville, Florida performance-improvement firm has developed behavioral, leadership and financial assessment programs, along with a related framework and training that can help put individuals as well as teams and companies on the path to profitability, says chief executive officer E. Ted Prince. To read more..

“We get to 86 and realize, ‘I’ve always favored companies with low-growth margins,’” Prince says. “We are only discovering these biases about ourselves just before we die."

Developers are realizing, that no framework exists to manage all of the cognitive information about clients, he adds. So to tackle the bias issue, fintechs have taken an array of approaches.

-By Sean Allocca

 

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“Behavioral finance focuses on both consumers and investors and shows that they often act irrationally. “Irrational Investors” Includes CEOs and the Brass Too according to Lou Carlozo in US News and World Report. Behavioral finance shows how consumers often invest irrationally. But those consumers also include CEOs, professional managers and even sophisticated investors. Lou Carlozo shows how E. Ted Prince of Perth Leadership Institute is leading the charge with his Cognitive Alpha™ approach to investment which also shows how to apply behavioral finance to leadership and improve things a little, or maybe even a lot.”

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