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“Behavioral finance focuses on both consumers and investors and shows that they often act irrationally. “Irrational Investors” Includes CEOs and the Brass Too according to Lou Carlozo in US News and World Report. Behavioral finance shows how consumers often invest irrationally. But those consumers also include CEOs, professional managers and even sophisticated investors. Lou Carlozo shows how E. Ted Prince of Perth Leadership Institute is leading the charge with his Cognitive Alpha™ approach to investment which also shows how to apply behavioral finance to leadership and improve things a little, or maybe even a lot.”

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